如何从Google跟踪代码管理器调用_trackPageView获取AJAX页面？

Question

I have a page loaded in via AJAX.

In Google Analytics I could have just called gaq.push('_trackPageView','/someurl') in my AJAX success function. However I can't seem to find a way to do this when implementing GA via Google Tag Manager.

The only alternative seems to be a "virtual page view" event , which isn't exactly what I'm after: Does anyone know how to do this?

Answer 1

on the Ajax success, do:

dataLayer.push({
'event':'sendVirtualPageview',
'vpv':'/blah/blah'
});

The 'event' is just to send the virtual pageview to GTM. It's not a traditional, although it could be, Google Analytics event.

You should be able to folllow the rest of the tutorial to create your rule and setup the tag type.

Answer 2

Here's how you enable Virtual Page Views on your Google Analytics tag in GTM.

GTM v2:

Go to the Variables page. Enable the Event variable {{event}} by ticking the Event checkbox inside Utilities under the Enable Built-in Variables heading.

Create a variable named Virtual Url with type Data Layer Variable and set the Data Layer Variable Name to "virtualUrl" .

Go to the Triggers page. Create a trigger named Virtual Page View with type Custom Event and set the Event name to "virtualPageView" .

Create a tag GA Virtual Page Views with product Google Analytics Universal. Set your Tracking ID UA-xxxxxx-xx . Set the track type to Pageview .

Under More Settings > Fields to set, click + Add Field . Set Field Name to page with value {{Virtual Url}} .

You can add additional fields here, such as title, UTM campaign etc. Add variables then add them here.

Click Continue. Under Fire On, click More . In the triggers popup, tick Virtual Page View . Click Save.

Click Create Tag.

GTM v1:

Create a macro {{Virtual Url]} referring to dataLayer variable "virtualUrl" .

Create a {{Virtual Page View}} rule as {{event}} equals "virtualPageView" .

You should already have an {{event}} macro, but if you don't, create one using the dataLayer variable "event" .

Updates to your Google Analytics tag:

• More Settings > Basic Config, tick "Virtual Page Path" and use macro {{Virtual URL}} .
• Remove the {{All Pages}} firing rule.
• Add the {{Virtual Page View}} firing rule.

GA Fields:

page = the path portion of a URI. eg. /blog/topic/post.html

title = used to specify the <title> contents

campaignMedium = used to specify the URI utm_medium

campaignSource = used to specify the URI utm_source

campaignTerm = used to specify the URI utm_term

campaignContent = used to specify the URI utm_content

campaignName = used to specify the URI utm_campaign

Usage:

In your web app, call it like so:

dataLayer.push({
    'event': 'virtualPageView',
    'virtualUrl': '/relative/page/path',
    'virtualTitle': 'My page title'
});

You can rename any of the variables above - this is just an example based on how we do it.