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为什么“热门事件”报告显示奇怪的数据？

[英]Why is the 'Top Events' report showing strange data?

原文 2016-01-20 20:45:51 4 1 events/ google-analytics/ report/ analytics/ google-analytics-api

The top events report in analytics is showing really strange numbers and I'm not sure why. 分析中的热门事件报告显示的数字确实很奇怪，我不确定为什么。 It was noticed because a bunch of the same event category/actions (with different labels and pages that they would happen on) would have the exact same amount of events occuring (ie: 8 with 83, ~15 with 62, ~75 with 21) yet these events are on pages with drastically different pageviews so they shouldn't have such similar counts for clicking the contact button)... 注意到这是因为一堆相同的事件类别/操作（具有不同的标签和页面，它们将要发生的事件）发生的事件的数量完全相同（即：8个发生在83，15发生在62，75发生在21 ），但这些事件是在页面浏览量截然不同的页面上进行的，因此单击“联系人”按钮时，这些事件的计数应该没有这种相似）。

Also, if I make a custom flat table report and report on the same numbers they show what seems to be a much more accurate picture... Is there something odd about the numbers in 'Top Events' that I'm not understanding that would mean the numbers it's reporting are correct, or is it actually just messed up/a bug/etc? 另外，如果我制作一个自定义的平面报告并报告相同的数字，它们将显示出看起来更准确的图片...“热门活动”中的数字是否有些奇怪，我不理解这会表示其报告的数字是正确的，还是实际上只是搞砸了/有错误/等等？

note: also notice in the custom report it also reports on 4 different events from the same page happening throughout the year (as the email changed several times) whereas the top events report only shows 1... The single item reported in Top Events corresponds to the 3rd item in the flat table 注意：还要注意，在自定义报告中，它还报告全年同一页面上发生的4个不同事件（由于电子邮件多次更改），而最重要事件报告仅显示1 ...最重要事件中报告的单个项目对应到平板中的第三项

Top Events: 热门活动：

Custom Flat Table: 自定义平面表：

1 个解决方案

I'm under the impression that you didn't set these event triggers up, so these are spambots that are sending fake event data to your analytics. 我的印象是您没有设置这些事件触发器，因此这些都是垃圾邮件发送程序，它们会将虚假事件数据发送到您的分析。 You may see some spammy referral data in your Referral reports too (unless you've done some filtering already). 您可能还会在引荐报告中看到一些垃圾引荐数据（除非您已经进行了一些过滤）。

Since you mentioned that the events don't correlate to pageviews, they are likely ghosts (They are just sending analytics data without actually visiting your site). 由于您提到事件与浏览量不相关，因此它们很可能是鬼（它们只是发送分析数据而没有实际访问您的网站）。 You'll want to set up something like a Hostname filter to prevent ghost referrals from sending data to your property without actually visiting your server. 您需要设置类似主机名过滤器的内容，以防止虚假引用将数据发送到您的媒体资源而无需实际访问服务器。

For reference, if they were not ghosts (and were actually going to your site), you'd need to either set up more specific Source filters in GA, or a server-side blacklist. 作为参考，如果它们不是虚幻的东西（并且实际上要去您的站点），则需要在GA中设置更具体的源过滤器，或者在服务器端添加黑名单。

Here is a good article on the motives behind spambots , and here are some options for how to filter them . 这是一篇很好的文章，介绍了垃圾邮件背后的动机，以及一些如何过滤垃圾邮件的选项。