避免Google Site Search将页面的某些部分编入索引

Question

We use Google Site Search for our site search, and we've had a problem with it indexing the related products snippet, which isn't relevant to the product in question..

<!--googleoff: all-->
--Related products snippet--
<!--googleon: all-->

The issue is, this hasn't been working and now when you search for a title that is in another products related products, you'll get results that are not relevant to the search term.

How do I prevent google from indexing a certain part of the page for use in our internal site search.

Answer 1

You can't control Googlebot directly but you can drop strong hints.

A method for this is using HTML elements - the Google bot will see anything in an container as being highly relevant to the page's content. Make sure that these match the page title/header.

Parts of the page you don't want indexed or scraped for custom SERP descriptions you can place in containers. This works well with sidebars, cookie policies and boiler plates.