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facebook像素如何知道哪个转换来自哪个facebook广告？

[英]How does facebook pixel knows which conversion came from which facebook ad?

原文 2016-08-01 05:56:54 0 1 facebook/ analytics/ web-analytics/ facebook-marketing-api/ facebook-analytics

I was going through facebook pixel and was a lot confused about how does facebook pixel knows which conversion came from which facebook ad ? 我正在浏览facebook像素并且对于facebook像素如何知道哪个转换来自哪个facebook广告感到很困惑？

Suppose i have this url http://example.com with facebook pixel installed and i have posted two ads on facebook namely Ad1 and Ad2. 假设我有这个网址http://example.com安装了facebook像素，我在Facebook上发布了两个广告，即Ad1和Ad2。 Users clicks on some ad and land on my url page. 用户点击某个广告并登陆我的网址页面。

So how does pixel tell facebook that that particular user came from which ad ? 那么像素如何告诉Facebook该特定用户来自哪个广告？ and does the pixel even get into such detail ? 像素甚至可以进入这样的细节吗？

And also, does a pixel fire whenever a user lands on above mentioned url or only when the user came from a facebook ad ? 此外，每当用户登陆上述网址时或仅当用户来自Facebook广告时，像素是否会触发？

1 个解决方案

Facebook knows which facebook users were exposed to ads and provided that same user has been using Facebook in that same browser, they can attribute the pixel fire back to that user. Facebook知道哪些Facebook用户接触过广告，并且假设同一用户在同一浏览器中使用Facebook，他们可以将像素火灾归还给该用户。
The pixel should fire for all page loads not just those for when people visit from a Facebook ad. 像素应该针对所有页面加载而不仅仅是人们从Facebook广告访问时的页面加载。
If there are multiple ads that a user was exposed to, Facebook would give credit to the ad that was most recent. 如果用户有多个广告，Facebook就会对最近的广告表示赞赏。