在Facebook上发布的Track Link点击次数

Question

I am currently facing an issue need help . I am creating some URLs to my content on my website . Users of site can post them on their groups, pages on Facebook . I want to count clicks on those posts . I tried with a php function but the count from that function and fb insights (people reached) is very different.(fb insight showing 3 times less thn my data count) Why is that count is different? and if i want fb people reach data how can i get that as the page where user will post is not mine.

Regards

Answer 1

One possible approach is implementing your own algorithm based on the referrer, but there are some cases these you have to take in account. On a first thought here are some of them.

1. How to determine unique clicks? (IP, Browser data or combination of both?)
2. Is the referrer unique? ( https://www.facebook.com/ , https://m.facebook.com/ )

I'm sure that there are other pitfalls too.

However you can try some tracking URL library, for example Google Analytics (for advanced statistics) or Google Short URL for a basic ones.

It's already answered on Stack Overflow, how to get page view information for specific URLs in Google Analytics .

Here is how Google Shorten URL works (the examples are taken by Google Shorten URL Docs ):

For your URL you generate a shorten one:

curl https://www.googleapis.com/urlshortener/v1/url \
  -H 'Content-Type: application/json' \
  -d '{"longUrl": "http://www.google.com/"}'

If generation is successful, you will receive the following response:

{
 "kind": "urlshortener#url",
 "id": "http://shortenurl/",
 "longUrl": "http://www.google.com/"
}

Please note that id key is your shorten URL. So you can store it in your Database.

Later you can get your shorten URL statistics by the following call:

curl 'https://www.googleapis.com/urlshortener/v1/url?shortUrl=http://shortenurl/fbsS&projection=FULL'

And here are the stats:

{
 "kind": "urlshortener#url",
 "id": "http://shortenurl/",
 "longUrl": "http://www.google.com/",
 "status": "OK",
 "created": "2009-12-13T07:22:55.000+00:00",
 "analytics": {
  "allTime": {
   "shortUrlClicks": "3227",
   "longUrlClicks": "9358",
   "referrers": [ { "count": "2160", "id": "Unknown/empty" } /* , ... */ ],
   "countries": [ { "count": "1022", "id": "US" } /* , ... */ ],
   "browsers": [ { "count": "1025", "id": "Firefox" } /* , ... */ ],
   "platforms": [ { "count": "2278", "id": "Windows" } /* , ... */ ]
  },
  "month": { /* ... */ },
  "week": { /* ... */ },
  "day": { /* ... */ },
  "twoHours": { /* ... */ }
 }
}