Firebase Analytics UTM广告系列跟踪无效

Question

I'm not able to get UTM campaign tracking info in Firebase Analytics - Attribution - first_open. All my installs are shown as (direct)/(none).

I'm using both GA and Firebase Analytics and currently have a custom INSTALL_REFERRER receiver which calls CampaignTrackingReceiver.onReceive for GA. This works for GA and I can see all my campaigns.

The final merged manifest also does not have any other install referrer receiver. So obviously I'm probably missing a call to Firebase Analytics, but which one? Where is the documentation?

Update 1 This is the URL I'm using and it is tracked properly in GA.

https://play.google.com/store/apps/details?id=my.app.package&referrer=utm_source%3Dapp%26utm_medium%3Dshare

Documentation for GA Android SDK recommends above format.

Google Play Campaign Measurement allows you to see which campaigns and traffic sources are sending users to download your app from the Google Play Store. It is recommended that all developers implement Google Play Store Campaign Measurement.

Update 2 Release notes for Firebase 9.6 seems to indicate this is fixed, but still not working as of Firebase 10.2.1

Added tracking for the source of app install referrals when an app with Analytics is installed from the Play Store.

Update 3 Finally working as of Firebase 11.0.2. No changes to the URL.

Answer 1

There are two URL builder tools : One for Google Analytics and one for Google Play . If you use the one for Google Analytics, UTM-based campaign tracking should work for you.