Magento：Google Analytics（分析）电子商务跟踪

Question

我使用的是Magento 1.7.0.2，过去我将以下代码添加到了success.phtml页面，而Google跟踪了我的转化：

<?php 
//-------------------------------------------
// START ADWORDS CONVERSION VALUE TRACKING CODE
//-------------------------------------------
$order_details = Mage::getModel('sales/order')-    
>loadByIncrementId(Mage::getSingleton('checkout/session')->getLastRealOrderId());
 $adwords_saleamt = $order_details->subtotal; 
 ?>

<!-- Google Code for Thank you page Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 00000000;
var google_conversion_language = "en";
var google_conversion_format = "2";
var google_conversion_color = "ffffff";
var google_conversion_label = "xxxxxxxxxxx";
var google_conversion_value = 1.00;
var google_conversion_currency = "GBP";
var google_remarketing_only = false;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt=""    
src="//www.googleadservices.com/pagead/conversion/00000000000/?    
value=1.00&amp;currency_code=GBP&amp;label=xxxxxxxxxxx&amp;guid=ON&amp;script=0"/>
</div>
</noscript>

现在，当我切换到Universal Analytics之后，Google不再跟踪任何内容。 我已经与Google联系，他们无法清楚说明我需要做什么。

我的理解是，现在我需要将以下内容添加到我的success.phtml页面中。

之前：

  <?php if ($this->getOrderId()):?>
  <?php if ($this->getCanViewOrder()) :?>
   ...
   <?php endif;?>
   <?php endif;?>

后：

 <?php if ($this->getOrderId()):?>
 <?php if ($this->getCanViewOrder()) :?>
  ...
 <?php endif;?>
<?php
// Transaction Data
$orderID = $this->getOrderId();
$order = Mage::getModel('sales/order')->loadByIncrementId($orderID);
$orderTotal = $order->getGrandTotal();
// Affiliation, shipping and tax
$trans = array('id' => $orderID,
         'revenue' => $orderTotal);

 // List of Items Purchased
 $items = array(); 
 foreach ($order->getAllItems() as $item){
 // SKU and category
 $items[] = array('name' => $item->getName(),
            'price' => $item->getPrice(),
            'quantity' => $item->getQtyOrdered());
 }


 // Function to return the JavaScript representation of a TransactionData object.
 function getTransactionJs(&$trans) {
return <<<HTML
ga('ecommerce:addTransaction', {
'id': '{$trans['id']}',
 // if affiliation, shipping or tax is added
 'revenue': '{$trans['revenue']}'
 });
 HTML;
  }

  // Function to return the JavaScript representation of an ItemData object.
  function getItemJs(&$transId, &$item) {
  return <<<HTML
 ga('ecommerce:addItem', {
  'id': '$transId',
  // if SKU or category is added
  'name': '{$item['name']}',
   'price': '{$item['price']}',
   'quantity': '{$item['quantity']}'
  });
 HTML;
  }
 ?>

  <script>
 ga('require', 'ecommerce', 'ecommerce.js');

<?php
echo getTransactionJs($trans);

foreach ($items as &$item) {
echo getItemJs($trans['id'], $item);
}
?>

ga('ecommerce:send');
</script>
<?php endif;?>

有人可以确认这是正确的吗？

Answer 1

用这个：

    <?php // GET SOME VALUES FOR TRACKING PIXELS
    $_customerId = Mage::getSingleton('customer/session')->getCustomerId(); 
    $lastOrderId = Mage::getSingleton('checkout/session')->getLastOrderId(); 
    $order = Mage::getSingleton('sales/order'); 
    $order->load($lastOrderId); 
    $_totalData =$order->getData(); 
    $_sub = $_totalData['subtotal'];
    $_sub = round($_sub,2); 
?>
<!-- Google Code for Website XY Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = XXXXXXXXXX;
var google_conversion_language = "de";
var google_conversion_format = "2";
var google_conversion_color = "ffffff";
var google_conversion_label = "YYYYYYYYYYYYYYYY";
var google_conversion_value = <?php echo $_sub ?>;
var google_conversion_currency = "EUR";
var google_remarketing_only = false;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js"></script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/XXXXXXXXXX/?value=<?php echo $_sub ?>&amp;currency_code=EUR&amp;label=YYYYYYYYYYYYYYYY&amp;guid=ON&amp;script=0"/>
</div>
</noscript>

Answer 2

我必须承认，我对您的上述帖子感到有些困惑，您提到的第一段代码是google adwords会话跟踪代码，即使您从传统分析跟踪转换为通用分析跟踪，也无需进行任何更改。

您提到的第二段代码是通用分析对话跟踪代码，通用跟踪模块会处理该代码，您无需手动将其添加到成功页面。 如果确实需要添加，那么您可能没有使用好的模块，并且可能想尝试使用magento connect模块，例如http://www.magentocommerce.com/magento-connect/google-analytics-enhanced-ecommerce-tracking.html

希望以上内容有意义，如有任何进一步的混淆，请随时提出。 谢谢

干杯

Magento：Google Analytics（分析）电子商务跟踪

问题描述

2 个解决方案

解决方案1
0 2014-12-01 20:50:46

解决方案2
0 2015-03-23 10:17:59

Magento：Google Analytics（分析）电子商务跟踪

问题描述

2 个解决方案

解决方案1 0 2014-12-01 20:50:46

解决方案2 0 2015-03-23 10:17:59

解决方案1
0 2014-12-01 20:50:46

解决方案2
0 2015-03-23 10:17:59