我已将微数据添加到网页HTML中，但是在从CMS发布时会显示

Question

As explained in searchengineland.com, I've added the following navigation markup but it shows up on publishing the site above the header. I want it to show up like the attached image in Google search results:

I'm using Sandvox for Mac to publish the site. Where should I add the Microdata HTML?

I tried to put it inside this code and it just prints on the published page:

<div  itemscope itemtype="http://schema.org/LocalBusiness" id="sitemenu">
.....
<div itemscope itemtype="http://schema.org/SiteNavigationElement">
<ul itemscope itemtype="http://www.schema.org/SiteNavigationElement">
<li itemprop="name"><a itemprop="url" href="http://www.travelstore.com/our-   advantage">Our Advantage</a></li>
<li itemprop="name"><a itemprop="url" href="http://www.travelstore.com/our- travel-experts">Travel Experts</a></li>
<li itemprop="name"><a itemprop="url" href="http://www.travelstore.com/destinations">Destinations</a></li>
<li itemprop="name"><a itemprop="url" href="http://www.travelstore.com/cruises">Cruises</a></li>
<li itemprop="name"><a itemprop="url" href="http://www.travelstore.com/interests">Interests</a></li>
<li itemprop="name"><a itemprop="url" href="http://www.travelstore.com/explore-your-world/interests/hotels-and-resorts">Hotels</a></li>
<li itemprop="name"><a itemprop="url" href="http://www.travelstore.com/travel-guides">Travel Resources</a></li>
</ul>
</div>

Answer 1

Your screenshot of the Google Search result shows two features:

• a search field that searches the result site
• links to other pages of the site

You can provide structured data markup to get the first feature ( Sitelinks Searchbox ), you can't provide structured data markup to get the second feature ( sitelinks ).

Schema.org's SiteNavigationElement type doesn't seem to get used by Google Search for any of their result features. I recommend not to use SiteNavigationElement at all.

If you want to use SiteNavigationElement anyway, note that you are not using it correctly: you can only markup the whole navigation , not single navigation links. So the url and name properties of SiteNavigationElement are for the URL and the name of the navigation itself (and a navigation typically doesn't have these). So it would be:

<ul itemscope itemtype="http://schema.org/SiteNavigationElement">
  <li><a href="http://www.travelstore.com/our-advantage">Our Advantage</a></li>
  <li><a href="http://www.travelstore.com/our-travel-experts">Travel Experts</a></li>
  <li><a href="http://www.travelstore.com/destinations">Destinations</a></li>
</ul>

(Note that Schema.org URIs should be specified without the www subdomain.)