是否可以仅使用 Google Tag Manager 和 Google Analytics 跟踪销售转化？ （没有 Google Ads 访问权限）

Question

I am working for a client to set up Google Ecommerce data for their Google Analytics. I have done this once before on another site where I used a Google Ads conversion placed inside of a Google Tag that was placed on the site. However, for this client, we don't have access to the Google Ads account; we only have access to the Google Analytics and Google Tag Manager. Is there a way to set up a Google Tag that will capture the data we need from their sales?

I have attempted a few different methods I've seen on the other forums but after waiting a day in between them being set, we still have no data coming in.

Details: We are using Magento 1.9 for the site and have access to the files to make modifications as needed to our custom theme. The order page ends on a success page for the user that uses the URL ending portion as 'checkout/onepage/success'.

Answer 1

Yes you can see the data you need by using Google Analytics API for example, if you want to check how many transactions between two dates uses this code:

Reporting API V3:

https://www.googleapis.com/analytics/v3/data/ga?ids={ViewId}&start-date={StartDate}&end-date={EndDate}&metrics=ga:transactions

Reporting API V4:

{
  "reportRequests": [
    {
      "viewId": "XXXXXXX",
      "dateRanges": [
        {
          "startDate": "2021-01-01",
          "endDate": "2021-03-01"
        }
      ],
      "metrics": [
        {
          "expression": "ga:transactions"
        }
      ]
    }
  ]
}

Check this URL for all Dimensions & Metrics: https://ga-dev-tools.appspot.com/dimensions-metrics-explorer/

Answer 2

For those that come across this issue you can do it with the following:

1. Set up a Google Analytics variable that holds the value for your google analytics
2. Under Ecommerce (inside GA variable) enable enhanced ecommerce features and use the data layer
3. Create a trigger that is set to page view with the URL that contains the success page (or order completed page)
4. Create a Tag with the Universal GA
5. Use the GA variable, set the track type to Transaction
6. Publish and wait to see the information on the following day.

Link from Google that describes the process for set up: https://support.google.com/tagmanager/answer/6107169