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GA4 正在记录较少的电子商务购买次数？（最多减少 20% 到 30%）这正常吗？这里的标准是什么？

[英]GA4 is recording lesser Ecommerce purchase count? (upto 20 to 30% Less) is it normal? What is standard here?

原文 2023-01-30 15:12:56 1 1 e-commerce/ analytics/ data-conversion/ google-analytics-4

Is it normal to get lesser ecommerce purchase data accuracy in GA4 (even lesser upto 20 to 30%) comparing the data base record?与数据库记录相比，GA4 中的电子商务购买数据准确性较低（甚至低于 20 到 30%）是否正常？ What is standard here?这里的标准是什么？ Also please mention the reason of the record and tracking discrepency.另请说明记录和跟踪差异的原因。

To get the understanding为了得到理解

1 个解决方案

Well, the most obvious reason is adblockers.嗯，最明显的原因是广告拦截器。 They would block your tracking.他们会阻止你的追踪。

The percentage depends on the likeliness of particular audience to block it.该百分比取决于特定受众阻止它的可能性。 We generally expect it to be around 10%, but, as an example, it can reach even 50% when you look at the STEM student traffic.我们通常期望它在 10% 左右，但是，例如，当您查看 STEM 学生流量时，它甚至可以达到 50%。

Other common issue is poorly implemented tracking.其他常见问题是跟踪执行不力。 Which, in the case of conversions, is more likely to double count the conversions rather than undercount them, but that is possible too.在转换的情况下，这更有可能重复计算转换而不是低估它们，但这也是可能的。

Finally, GA4's interface is still not a very reliable tool to access your data, so you may take a glance at it in BQ if you're friendly with SQL just to make sure what you're seeing in a GA4 interface is really what's in data.最后，GA4 的界面仍然不是一个非常可靠的访问数据的工具，所以如果您对 SQL 友好，您可以在 BQ 中看一眼，以确保您在 GA4 界面中看到的是真实的数据。