Facebook Mobile app install ad tracking (without SDK)
Question
What are the alternative ways for us to track downloads without installing the FB Android SDK (we prefer not using SDKs due to various reasons)? Ideally, we want to route the click to our tracking server prior to sending the user to the Play Store, but could settle with adding a referrer without routing the user to our tracking server. If the latter is an option, where in the setup do we specify the referrer value?
2 answers
solution1
1 2013-06-26 17:53:47
There is no way to do that without SDK. However, you can really minimize SDK's but using a tracking provider. We use Appsflyer.com . They are an official Facebook mobile partner. They also support more than 150 different ad-networks, so you can really get ride of many SDK's. Once we started to use them, it has been a major change in the way we look are of mobile marketing.
solution2
0 2015-08-17 16:47:59
It would appear you could also use the Google Analytics SDK to capture the Intent containing referral data.
Essentially you'd create a BroadcastReceiver (AnalyticsReceiver/CampaignTrackingReceiver) that listens for the installation event and passes and Intent with referral data after install to the app.
Valuable information regarding this method can be seen in the links below:
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