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Why my iPhone app was rejected?

Here is the message that appears in iTunes Connect Resolution Center:

Reasons

3.5: Small and large app icons should be similar, so as to not to cause confusion 3.5

We found that the app icon displayed on the device does not sufficiently match the large icon displayed on the App Store, which does not comply with the App Store Review Guidelines.

In your case, the app icon displayed on the device is blank.

< More explanation...>

So, to my understanding the app was rejected because the app icon is blank on the device, but when I install the app on my iPhone 5 via Ad Hoc distribution (which is the closest to App Store distribution) everything looks fine.

Following is the assets App Icon configuration in XCode. Is it looks fine?

在此输入图像描述

Any help will be appreciated.

I found the reason why my app was rejected and I just wish to share the solution for anyone that will face the same issue.

It appears that my app was rejected since the app icon was blank on iPad devices. (Note that iPad devices are still being used by the Apple App Review team testers even though my app is an iPhone only app)

I recently started using images.xcassets for managing my app icon and loading page images. I therefore removed all related files from my app resources but the target plist file had some leftovers that eventually found as the cause to the blank icon on the iPad...

Once I removed an entry called "CFBundleIcons~ipad" from the plist file, the issue was fixed.

Thank you @Leijonien for you comment that helped me to resolve this issue!

You not meet App Icon Requirements

Create different sizes of the app icon for different devices. If you're creating a universal app, you need to supply app icons in all four sizes.

For iPhone and iPod touch, both of these sizes are required:

120 x 120 pixels 60 x 60 pixels (standard resolution) For iPad, both of these sizes are required:

152 x 152 76 x 76 pixels (standard resolution)

Referenced by Apple inc for more information visit Apple icon guidelines

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