Updating App Store image for production iOS App

Question

I released a new iPhone App recently, but once it appeared in the App Store following Apple's review, the App Store icon was surprisingly ugly; so I want to replace it right away.

However, whilst I'd expected to be able to do that through iTunesConnect or the Developer Portal, I haven't been able to find any way to revisit all the App meta data and screenshots etc. that I'd uploaded during the App ID registration phase.

My suspicion is that I may need to make this minor change to the App officially, as a version update; can anyone confirm this, or suggest how I should be replacing the App Store icon image quickly, please?

Answer 1

Bad news. Seems like you have to release an update for this purpose. Check this link

It states

Beginning January 9, app screenshots will be locked in iTunes Connect once your app has been approved. New screenshots may be uploaded when you submit a binary for an update to an existing app or a new app