How do I use reactjs with Google DFP/AdSense

Question

I'm wanting to build a project with Facebook's reactjs framework (JSX), but given how it renders, how would I use this with Doubleclick for publishers?

If I trigger adsense/urchin, how do I tell React not to change/update those items?

Is there an alternative adwords script/interface I can use?

Answer 1

(will clean up this answer with a jsx example when I have one, for now...)

Thanks to rcs in freenode #reactjs:

rcs> tracker1: componentDidMount and make sure 
you're not throwing it away when you don't mean to

tracker1> rcs: so use componentDidMount for adsense/dfp 
binding, and simply don't change the render output?

rcs> tracker1: Yeah. Your render should write out the 
<ins class="adbygoogle" data-analytics-uacct ..... > 
piece, and you should fire off the adsbygoogle.push in 
componentDidMount

tracker1> cool... didn't think it would be that easy for 
some reason...

rcs> tracker1: Or for dfp, handle the defineAdSlot in CDM, 
and googletag.pubads().refresh() on something that fires 
after they're all written out.

rcs> The thing that will trip you up is if you're firing 
things that make React thing that written node needs to get 
removed and replaced, instead of moved, etc.

rcs> But that shouldn't be a primary worry -- just something 
to keep in the back of your head if you're seeing more 
impressions/ad loads than you should be.

tracker1> they'll only change on a navigation/route change

rcs> Keep in mind that adsense TOS is vague on ajax page loads.
rcs> Or 'client side' page loads.

(fix apos)

Answer 2

Here's a simple component that handles displaying ads, taking into account viewability best practices . (Thanks to Tracker1 for the comments here, which helped me tremendously in putting this together.)

import React from 'react';
import Waypoint from 'react-waypoint';

let instance = 0;

class Ads extends React.Component {
  static propTypes = {
    id: React.PropTypes.string,
    width: React.PropTypes.number.isRequired,
    height: React.PropTypes.number.isRequired,
    adslot: React.PropTypes.string.isRequired
  }

  constructor() {
    this.__id = 'ads-instance-' + ++instance;
    this.displayAd = this.displayAd.bind(this);
  }

  get id() {
    return this.props.id || this.__id;
  }

  componentDidMount() {
    googletag.cmd.push(function() {
      // Define the ad slot
      googletag
        .defineSlot(
          this.props.adslot, 
          [this.props.width, this.props.height], 
          this.id
        )
        .addService(googletag.pubads());

      // Start ad fetching
      googletag.enableServices();
    });
  }
  render() {
    return (
      <div style={{width:this.props.width, height:this.props.height}}>
        <Waypoint onEnter={this.displayAd} />
        <div id={this.id}></div>
      </div>
    );
  }
  displayAd() {
    const id = this.id;
    googletag.cmd.push(function() {
      googletag.display(id);
    });
  }
}

export default Ads;

I've used react-waypoint to ensure proper viewability (not loading ads until users will see them). When the waypoint hits the bottom of the viewport as a user scrolls down to it, displayAd() shows the ad. The offset could be enhanced, but hopefully this will be a good starting point to give you the general idea.

If you have several ad slots on one page, you can use unique IDs in place of #ad-container .