Referral Value is not passing when installing app from Google play site

Question

Hello I'm installing an app from Google play Website from laptop in which I have appended the referral value in it.

https://play.google.com/store/apps/details?id=in.example&referrer=utm_source%3DUNOKNA%26utm_medium%3Dinvite

On click on Install button of web site then app downloading starts on user device. Once it has installed then I don't get the referral value whatever it is.

When I do same in the android device (phone/tablet), once click on link it open the Google Play Android App and pass that value and it works always.

Answer 1

Sorry but not is possible.
You have here another question like yours, seems web-to-app doesn't work

Install referrer is not tracking on android web market

Answer 2

It's unfortunately not possible.

I ran into this same tracking problem so I contacted Google Analytic's enterprise support.

I was told this:

Google Play Referral report only reports data for the Google Play Android app, so conversions that occur in the Google Play website or mobile web site are not included in this report.