How do I make my app visible on PlayStore?

Question

I have an app, called Dreamtors Physics, uploaded for about 5months now, but it is not visible when the full name is not being searched.

For example, it won't show up on the playstore if you search Dream, Dreamtor, Physics. It only shows up if one search for Dreamtors, Physics, or Dreamtors Physics.

Please help.

Thanks in advance.

Answer 1

Try ASO: App store optimization. The better your app rank in search results, more will be the visibility to potential users.

As a start, you could

1. Try to find keywords with the heaviest traffic for your competitor apps.
2. Include these into your title, description etc.

There are a lot of factors that affect the search rankings, like the number of downloads, reviews etc. which are not under our direct influence. This will improve your visibility to potential users but don't just be dependent on these.

Reference: App Store Optimization

Answer 2

If you know what SEO is, then you might also want to know what ASO - App Store Optimization is.

According to Wikipedia

App Store Optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, BlackBerry or Windows Phone app) in an app store (such as iTunes for iOS, Google Play for Android or BlackBerry World for BlackBerry). Just like search engine optimization (SEO) is for websites, App Store Optimization (ASO) is for mobile apps. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers and mobile marketing companies agree that ranking higher in search results and top charts rankings will drive more downloads for an app.

You may need to use certain KEYWORDS that you app relates to so as to improve its visibility across the App Store.
Alternatively, you can use your app's Package Name to find it on the Play Store as in com.google.android.inputmethod.latin is the Package Name for Google Keyboard .

Answer 3

You should do ASO (App Store Optimization)

1. Do a keyword research to find the keywords your target audience is searching on the google play store. Also, do market research to find out who are your competitors.
2. Optimize your app store listing: Title, Short description, long description, visual assets (icon, screenshots, feature graphic...), etc.
3. Track all ASO KPI (keywords rankings, top charts rankings, user ratings, conversion rate, etc.) and goto 2 :) You can use TheTool or any other ASO tool for this.

BTW, it's also very important to localize app store listing to all possible languages in order to maximize global visibility.

Important: ASO is a long run, like a marathon.

Cheers.

Answer 4

Just like the methods that mentioned above, app store optimization is an effective method to make your app more visible in app stores. But I will add some details at below:

What is ASO:

ASO is abbreviation of app store optimization, which is a process to make your app more visible in app stores and boost your app ranking in a short time so that getting more app installs and revenues.

What should you do about ASO:

When app owners promote an app, there are many factors affecting the results. We should be clear on these elements and find a appropriate method to optimize your app:

(1)the name of app : an attractive app name is the first thing that you should think about, if you add an appealing subtitle in your app, the value of your app will be increased accordingly.

(2)the icon of app : the app icon should be combined with the characteristics of app features. You can imitate the icons of competitors and design a special icon for your app.

(3)the description of app : the keywords of description are likely to be shown at the results of search engine. Therefore, you should embedded main target keywords subtly in description. Also, the first few lines are very important to attract audiences to read more information of your app.

(4)the keywords : it is self-evident that creating some appropriate keywords is significant for app promotion.If the ranking of keywords improved, the installs of your app would be increased, too.

(5) the screenshots of app : although almost no one will be reading the content of the app description, but certainly someone will see screenshots of your app. The first two screenshots is the key to catch the attention of audiences. If the screenshots are not attractive enough, it is more likely to lose many potential users.

(6) the reviews and ratings : the responses of users include many useful information of your app, which can reveal the weakness of your app so that you can optimize your app according to these feedback. You can get positive reviews by inviting your friends to leave and buying app reviews from a reliable app reviews provider.

(7) the keywords search installs : there is a certain relation between keywords search installs and ASO, but it doesn't means that more installs is acceptable, you must control the quantity of it.

Hope these methods can help you a lot!