What python do you have and is Python in your path?
try
pip3 install --upgrade tensorflow
or also
python -m pip3 install --upgrade tensorflow
Worked for me on a PC with Python 3.
Actually Python 3.5.4 is based on 32 bit architecture. But Tensorflow needs a 64 bit based architecture. So replacing the version 3.5.4 with 3.5.3 will work as the version 3.5.3 is a 64-bit based architecture. And the Tensorflow will install with the normal command in pip.
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