How to include apply and function together with multiple ifelse condit

Question

I am new to R programming and completely stuck in finding a solution for below problem.

I have a data set 'full_data'(near to 80 variables) but short as :

CustomerID   ReachRatio CustomerGrade  PolicyCount
1             10          Loyal         2
2             40          Normal        6
3             80          VIP           11
4             100         Normal        7

CustomerID: sequence of unique ID
Reach :a score out of 100 for customer based on contact details
CustomerGrade: It has label as 'Normal','VIP','Loyal' or 'To be   calculated','NA' and 'Uncalculated' etc
PolicyCount:No of policy brought by customer in a timeframe so >5 is good

I want to write a single function in r to compute a score for these 3 customers based on a weightage as: /* this code is not working*/

full_data$CustomerScore = apply(full_data,1,function(row)
  (((ifelse(row["CustomerGrade"]=='LOYAL',1,0)*30)+
      (ifelse(row["CustomerGrade"]=='NORMAL',1,0)*20)+
      (ifelse(row["PolicyCount"]>=4){ 1*30})+
      (ifelse(row["ReachRatio"]>=40 && row["ReachRatio"]<=80,1,0)*40)))
)

So my final outcome for example CustomerScore is a value out of 100 based on weightage applied to each category.in the above code Customer grade:total weight:30(if loyal--30,normal--20,else--0) policy count:weight:30[in case elobrated can have more values but total wt is 30] Reach ratio weight:40[eg if >80--40 ,>40 && <80--20...]

How to implement it efficiently in R?

Any suggestions and ideas are welcomed!!

Thank you so much !!

Answer 1

We don't need to loop through the rows. This can be vectorized. Based on the logic used in the OP's ifelse statements

with(df1, sum(30*(CustomerGrade =='Loyal')+
              20*(CustomerGrade == 'Normal') + 
              30*(PolicyCount >=4) + 
              40*(ReachRatio>=40 & ReachRatio <=80)))

Answer 2

Try this:

apply(X = df,MARGIN = 1,function(row){
    ifelse(row["CustomerGrade"]=='Loyal',30,0)+
    ifelse(row["CustomerGrade"]=='Normal',20,0)+
    ifelse(row["PolicyCount"]>=4,30,0)+
    ifelse(row["ReachRatio"]>=40 && row["ReachRatio"]<=80,20,0)+                                  
    ifelse(row["ReachRatio"]>80,40,0)})

#[1]30 70 40 50