I am afraid ClickOnce is not very customizable. You can change the icon of setup.exe after the application has been published as suggested by @Equalsk here:
How to change Setup.exe icon when publishing through clickonce
Then you can also change the name of the file:
The technical post webpages of this site follow the CC BY-SA 4.0 protocol. If you need to reprint, please indicate the site URL or the original address.Any question please contact:yoyou2525@163.com.