Mobile App Links handled differently across channels

Question

I'm curious to understand why the same link (example below) would perform differently depending on how it's opened. Is anyone able to help clarify?

Link: https://mywebsite/home

When the above link is sent in an email the link usually opens in a browser. However, when the link is on a webpage and clicked it usually opens up in the corresponding app.

Are there any options available to help make the performance more consistent?

Thanks.

Answer 1

If you want to be able to open the link from eg email in your app, you can read about deep linking in Android. I`m sure it will help you :)