Can't Get Google Analytics Funnel To Work

Question

Here is my funnel setup :

Equals to - /partners/getstarted Funnel - On Step 1 - /partners/sign_up Required - Yes

When I paste the paths into the search box on Site Content -> All - the correct pages show up.

Both the pages are getting traffic and I can see users are clicking from signup to get started. However the funnel is completely blank with no sessions and 0% conversion rate. Any ideas?

Check out the sign_up page in question here - https://www.upshare.co/partners/sign_up

Answer 1

Google Analytics funnels are really wonky - easiest thing is to use regular expressions and escape the forward slashes properly.

So your first step expression is "partners/getstarted" and your second is "partners/sign_up" (no quotes).

More on regular expressions here (in Ruby, but same logic for GA) - www.rubular.com

Funnels are pretty dangerous to use on Google Analytics though - if your page URLs or site structure changes, you'll blow up your analytics - better to use a server-side tracking tool with really strong funnel visualization (I'm biased, but check out Indicative for strong server-side analytics and funnels)