Registry key is not being created upon install using a c# msi installer

Question

I am using the Visual Studio Registry Editor to create my c# installer. I am trying to write a registry key upon installing. I add the key "HKLM\\Software\\HTMLBuilder". I install my app but the key never gets created. After searching the googles and trying different things, I can not get the key created. Below is a screenshot of the properties I currently have set in visual studio 2010.

Answer 1

Steve had the answer to my question. It was put under HKEY_LOCAL_MACHINE\\SOFTWARE\\Wow6432Node\\HTMLBuilder. THANK YOU!