I am wondering if it is possible for users browsing my website to tap or tap and hold a link, and have the option to open that in my iOS app instead of continuing to use Safari.
Eg tap http://www.example.com/product123 and have that open my app and show "product123".
This seems different than using custom URL schemes.
Yes you can! With iOS 9 Apple introduced Universal Link concept through which you can open installed app from weblink or redirect user to appstore
Read the article from below link for more info : https://developer.apple.com/library/prerelease/ios/documentation/General/Conceptual/AppSearch/UniversalLinks.html#//apple_ref/doc/uid/TP40016308-CH12-SW1
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