Those small icons are google registered places, It can be of various categories, You can't add your image ,it will be based on categories.
follow these step to add a google place.
Before you add a place, check if it exists on the map. If not, follow the steps below:
Open Map Maker.
In the top left, click Add New. Select Add a Place. Select the Satellite view and zoom in to the appropriate location. Drop the marker on top of the building where your place exists. From the drop-down menu, select a category. You can also search for a category. Enter the name of the place. To add multiple names, click Add more names. To add more details, click Continue. To discard your edit, click Cancel. Click Save.
Sources: https://support.google.com/mapmaker/answer/1096044?hl=en
Use Google Place API for adding google place though your app..
Source : https://developers.google.com/places/web-service/add-place
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