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Reset Cumulative sum base on condition Pandas

I have a data frame like:

customer spend hurdle 
A         20    50      
A         31    50      
A         20    50      
B         50    100     
B         51    100    
B         30    100     

I want to calculate additional column for Cumulative which will reset base on the same customer when the Cumulative sum greater or equal to the hurdle like following :

customer spend hurdle Cumulative 
A         20    50      20
A         31    50      51
A         20    50      20
B         50    100     50
B         51    100    101
B         30    100     30

I used the cumsum and groupby in pandas to but I do not know how to reset it base on the condition.

Following are the code I am currently using:

df1['cum_sum'] = df1.groupby(['customer'])['spend'].apply(lambda x: x.cumsum())

which I know it is just a normal cumulative sum. I very appreciate for your help.

There could be faster, efficient way. Here's one inefficient apply way to do would be.

In [3270]: def custcum(x):
      ...:     total = 0
      ...:     for i, v in x.iterrows():
      ...:         total += v.spend
      ...:         x.loc[i, 'cum'] = total
      ...:         if total >= v.hurdle:
      ...:            total = 0
      ...:     return x
      ...:

In [3271]: df.groupby('customer').apply(custcum)
Out[3271]:
  customer  spend  hurdle    cum
0        A     20      50   20.0
1        A     31      50   51.0
2        A     20      50   20.0
3        B     50     100   50.0
4        B     51     100  101.0
5        B     30     100   30.0

You may consider using cython or numba to speed up the custcum


[Update]

Improved version of Ido s answer.

In [3276]: s = df.groupby('customer').spend.cumsum()

In [3277]: np.where(s > df.hurdle.shift(-1), s, df.spend)
Out[3277]: array([ 20,  51,  20,  50, 101,  30], dtype=int64)

One way would be the below code. But it's a really inefficient and inelegant one-liner.

df1.groupby('customer').apply(lambda x: (x['spend'].cumsum() *(x['spend'].cumsum() > x['hurdle']).astype(int).shift(-1)).fillna(x['spend']))

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