Apple review guidelines inconvenience

Question

I have uploaded a build 4 months ago, and this is my fifth update. All builds approved seamlessly before, however surprisingly apple gave me today surprise reason of City and Profession(from signup form). Now as I don't have any choice, I made some major changes :(

My issue is, why this issue came suddenly, though apple takes such a long tenure of checking and validation(4 days in my case) also we are pledging good amount, unlike android which is far faster and convenient.

Or should I consider, apple indeed failed to work as per their own guidelines at initial level and troubling developers

@iOS developers please comment

Answer 1

It is a common occurrence for Apple to miss something that violates the guidelines initially and reject an app later because of it. I've personally seen a reputable app get rejected for the app icon even though that icon had been in use for months prior to the rejection.

You have to realize that app reviews are done by humans and not nearly as automated as the play store review process. Humans are prone to error and bias. You may have one reviewer that says an aspect of your app follows the guidelines, while another disagrees. You may have a reviewer that doesn't notice an issue at first, but does months later.

The review process can be annoying and inconsistent but it does help Apple to enforce some level of quality in the App Store.