cmake problems with qt creator hello world

Question

How can I choose platform for cmake with QT creator?

This is my project settings:

My cmake settings (what i am supposed to put as platform/kit?):

This gives me gives me crazy output here:

Whats wrong here? I do have rc.exe in my path:

UPD: As asked, I've checked vcvars32.bat:

(what am I expected to see here also??):

Answer 1

I have managed to walkaround the problem in the end by removing MSVC2017, Windows SDK and reinstalling MSVC 2015 + Windows SDK for W10. But this is not enough, in this crazy dialog:

you have to select ...ninja+codeblocks and this allows to run cmake sucessfully. Why VS14 setting here causes problems -- this remains a mystery for me.