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AdMob Ad is not showing

I am getting ad in the test device only. Other devices showing the following error :

W/Ads: Not retrying to fetch app settings
I/Ads: Ad failed to load : 3

Documentation says this error means :

The ad request was successful, but no ad was returned due to lack of ad inventory.

The AdUnit is not new, waited for a few days, but still getting this error. The App is not published in play store yet. Whats wrong here?

having the same problem. there are hundreds of people having the same problem. it started happening on 11/27/18 my last ad impression was on the 26th

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