Apple App Tracking Transparency and Google Analytics

Question

The recent WWDC Apple launched "App Tracking Transparency framework" and will be a part of iOS 14.3:

With iOS 14, iPadOS 14, and tvOS 14, you will need to receive the user's permission through the AppTrackingTransparency framework to track them or access their device's advertising identifier. Tracking refers to the act of linking user or device data collected from your app with user or device data collected from other companies' apps, websites, or offline properties for targeted advertising or advertising

It's very vague information from Apple and Google how App Tracking Transparency will handle Google Analytics. Anyone know if ATT will affect the usage of Google Analytics in iOS14?

Answer 1

From Firebase documentation:

Analytics event logging, event reporting, and conversion measurement are unaffected, but attribution is impacted if IDFA is not accessible. To learn more about Google's response to iOS 14, see our blog post .

You can see all affected Firebase products here: https://firebase.google.com/docs/ios/supporting-ios-14