Why do I have 100% more impressions using Applovin vs Admob while having a 99% match rate in admob?

Question

I have an android application on playstore and for the last few month I was using applovin for serving ads. Last week I switched to admob and I noticed that I get less impressions (50% less) even if my matching rate with admob is 99%. How can I resolve the issue ?

Answer 1

One AppLovin's interstitial ad will generate 2 impressions, usually the ad consists of a video (or image) this is 1st impression and when you close it another screen End Card from the same ad will be shown (usually it is an interactive screen) and need to be closed as well this is 2nd impression .

But AdMob just count only one impression for every interstitial ad.