Open .log file with OPENROWSET

Question

How to open text from a .log file in SQL Server?

SELECT * FROM OPENROWSET(BULK N'..\30-09-2014.log', SINGLE_BLOB) AS Document;

This code returns content in binary format, I want text data.

Answer 1

SELECT * FROM OPENROWSET(BULK N'..\30-09-2014.log', SINGLE_CLOB) AS Document;

BLOB to CLOB OR NCLOB