SSRS Report Rendering Related

Question

I have created SSRS Report using pivot and using matrix because in report we are using dynamic column display and sorting and It has 2 millions records. Report executed 2 min but rendering time take 10 minute. Please suggest approach for fast rendering.

Answer 1

Remove any function-related formatting (IIF(Fields!SomeField.Value>0, "white","red")) because SSRS will need to inspect every line. In fact, remove any SSRS functions you can and make SQL do the heavy lifting. I agree with @Alan that the report is still too big to be useful: ask the users what question they're trying to answer with that large of a data set and see if you can come up with a better way of answering it.

A better option for this type of analysis is Excel PowerPivot: let excel import the raw data and do the pivoting.