Best way to store multiple values in MySQL for an ulterior “like %” request?

Question

I am running a website with classified ads and I'd like to set up a function which will send an email alert when a new ad matches some patterns.

The idea is to allow the users to store multiples patterns, then perform a SELECT with them:

select ad from table where (content LIKE '%this%' OR content LIKE '%that%')

Of course, I don't know in advance how many patterns the user will need.

One solution would be to create one line per user and per pattern, and selecting with joining the tables, but I am afraid of the database performance.

I've thought about JSON data but I can't figure out how to do something like that:

select ad from table where content like (["this","that"])

Or maybe there is a better way?

Edit

After viewing the first answers (thank you) I realize I was not clear enough.

The patterns will be also stored in the database, the final request should be something like:

select ad from table where content LIKE (select *something* from pattern_table where userId = 123)

The question is mainly : what is the best way to store the patterns in pattern_table

Answer 1

一旦尝试

select ad from table where content REGEXP 'this|that'