Google Analytics not working 100% with Magento

Question

I need to solve a problem that the e-commerce report on analytics page, is showing 30% less sales than the Magento report.

I was wondering where I put the analytics code with the sales transactions? In the success page after the payment?
On our e-commerce, we use a third party billing app that makes the user navigate to another page, and I guess, sometimes the user just doesn't go back to the success page. So I was thinking that this could be the problem.

Thanks,
Joe

Answer 1

If the user doesn't come back, it will be difficult to get an accurate count without that third party service giving you one. If you were to tell Analytics that the "Go to the third party page" screen is a "complete" transaction, you'd have too many sales reported (some people will abort at the payment stage). As you can see with your situation, the opposite happens when you wait for them to return to count a "sale".

Can you add your analytics tracking code at the payment processor's site? Otherwise, I don't think Analytics was build for this case...

Thanks, Joe