Magento Google Analytics Content Experiments

Question

What is the simplest way to implement Google Analytics Content Experiment into Magento CE ?

I want to test home page content.

Adding the Testing Code to CMS pages does not work. Testing Tag is after Analytics Tag.

Does Magento support adding the Testing Tag via admin Interface? Or is there a simple way to add the tag via XML Layout Update ?

Would it be possible to use Google Tag Manager to add the codes we need?

Answer 1

Tags could be installed after body like:

Add to local.xml in your layout folder following code:

<?xml version="1.0" encoding="UTF-8"?>
<!--
Last loaded layout file
-->
<layout>
  <default>
    <reference name="after_body_start">
      <block type="cms/block" name="tags-first-in-body" before="-">
        <action method="setBlockId"><block_id>tags-first-in-body</block_id></action>
      </block>
    </reference>
  </default>
</layout>

and add a static block called tags-first-in-body. Insert code to this block.