Maths behind web analytics

Question

Are there any good resources related to the maths behind web analytics? What are the key processes. Is there anything to explain how this maths gets turned into software?

Answer 1

Read Programming Collective Intelligence . It's a great book that will give you a lot of details.

Answer 2

请参阅此处的 Google Analytics（分析）常见问题解答

Answer 3

There is a lot to web analytics. Just to give one example, I did a tutorial on Effective A/B Testing a few years back. And A/B testing is only one piece of in tracking and optimizing website performance.