We have about 20 sharepoint internal site. so when people type coffee, sugar, it will show this webportal first (portal.foo.com/kitchensupplies) in the search. when people type computer, batteries, etc, then it will bring up this site first in the list (portal.foo.com/electronicsupplies)
does it call ranking keyword with site (or portal in this case)?
The functionality you are looking for is called Best Bets. Here's a TechNet article on how to add keyword terms with Best Bets .
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